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“If your business isn’t optimized for mobile, it might as well be invisible. Mobile isn’t going to be a medium. It’s going to be the medium.”

-  Edward Boches, Chief Innovation Officer, Mullen

Technology is accelerating at a mind-boggling pace, and it is nearly impossible to keep up with all the changes. With that in mind, there are definite trends that appear to be here to stay, and one is directly relevant to nearly every company or individual who has a website: the necessity of a mobile version of their website. A mobile version is unique, and differs from simply an optimized version of your website. The mobile version is designed with mobile users, smaller screens and streamlined functionality in mind.

There are 1.2 billion mobile web users worldwide as of January 2012, with many of those users mobile-only, and that number is only increasing. In the US alone that percentage is as high as 25%. Do the math and the few extra dollars saved in not optimizing for mobile users suddenly becomes an enormous liability to attracting potential customers. Between 60-80% (depending on various statistics) of users will visit a company’s website before deciding to buy a product or attend an event. 30% of restaurant seekers will search for a nearby location via their mobile phone.

Some benefits of a mobile version of your site are:

• Easy and quick to maintain
• Simple and clear user interaction
• Cost-effective compared to designing a whole new website
• Cross-platform flexibility, so whether a user is on an iPhone, iPad, Android, etc., the site will show up cleanly and clearly
• Customizability. Start with a few pages and add to it based on what data is collected to indicate what users are interested in and how they browse the site.

Taylor Digital understands the importance of embracing mobile sites through their expertise in designing hundreds of diverse and complex websites.

Understanding your mobile needs is critically important especially in this growing market. Call Taylor Digital today for a free Google Analytics analysis of your web traffic, to see if a mobile version is right for your site.

Ask for Julie Reid, Vice President, 949-391-3333 X711