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Taylor Digital designed and developed the new website for the new United States-based operation for the South African company P2Life. P2Life makes high-quality vitamins and supplements targeted for competitive swimmers and athletes. The P2Life website offers a simple, clean look for their new site that introduces them to their American audience, and Taylor Digital built the P2 life website based upon their custom framework. This was powerful and flexible enough to accommodate P2Life’s requests of easy updating, adding and deleting their various products, swim trainers, elite competitors and master swimmers. The entire site was built in ColdFusion, utilizing JQuery and CSS for the look and feel and using MySQL for the database.

The layout of the site is streamlined to allow for easy user interaction, an important feature to users who want fewer clicks to find the information they are looking for. The tools Taylor Digital built for P2Life allow their administrators to add new records easily and quickly. The products pages allow an option to link to an external .net site in order for users to buy products, and share links through social networking tools.

The website is database driven, dynamically displaying images, text, rotating slide shows, prices and videos. This allows P2Life to constantly be adding new swimmers and coaches to their team as their products reach a broader audience in the US. In addition to those features, they also display links to Facebook and Twitter, with the ability for users to “like” their page or Tweet about the top-quality products they find. P2Life supplies only the best quality vitamins and supplements and Taylor Digital is proud to be a part of their efforts to increase the health and well-being of their customers and their families. Get a jump start on your health regimen today and check out P2Life.com and their wide array of healthy products.