Performing well in SEO efforts comes down to a calculated science of research and trial and error. Your SEO success will most definitely rely on calculated and time-tested strategies for you to get the return that you are looking for. But, to take some of the guessing out of it, we’ve put together a list of four secrets to SEO success that you can most certainly rely on.
SEO Secret #1: Headers
Breaking up content is a great way to keep your reader interested. Often headers serve as signposts the reader: they tell them where your blog is going and what will be discussed. But the mistake that most people make is that they write headers to be catchy and fun, and not for SEO.
In general, the heading structure in your blog and content should be as follows:
- And so on…
Think of your blog like an outline, and the H1 should be the main topic of your blog, and also a keyword. Not only is this proper writing etiquette, but it allows Google to scan your blog and find out what it’s about. Google will start to “scan” your document starting with H1. If your keyword is not in your H1 header, Google will think that your blog is about whatever words you chose to use in your H1. This means that if your H1 header is not a keyword, you won’t rank for it in search engine result pages (SERPs).
SEO Secret #2: Photo Alternative Tag
A picture is worth a thousands words, but all you really need is one keyword to make your photo count. When you upload a photo to your blog, you have the option to give it a title and an alternative tag or title (“alt tag” or “alt text”). While most people skip this step, this is a key place to put your keyword you are trying to rank for.
Google places a high importance on alt text because it uses these words to decide the meaning of the text around it. When your alt text is a keyword, this is another way that Google knows what your article is about, and will pick this up in terms of search engine rankings.
SEO Secret #3: Meta Description
Meta Descriptions are small summaries of what your page content or blog is about. These are the small blurbs that show up under the web page on a Google search page, as well as Facebook. Meta descriptions can be altered to describe your piece of content to tell the reader what it’s about.
Google announced in 2009 that meta descriptions do not influence page rankings. However, a good written meta description that tells the reader exactly what they find in your article or web page, and written in a compelling manner that causes them to click, does indeed influence SERPs. The more times content is clicked on, the better your page will rank in SERPs.
SEO Secret #4: Anchor Text
Anchor text is the clickable text that is in a hyperlink. When choosing what to link to, you want to make sure that the text tells the reader what the article you are linking to is about. Much like meta descriptions, as people clink on anchor text, then the article it is linking to will go up in search ranking. In addition, if a keyword is listed in the anchor text, Google indexes this and takes it into account for SERPS, ranking it higher for the keywords listed the more time people click on these links.
Our in-house SEO expert says that making sure that anchor text contains Keywords is one of the most, if not the most important factor in performing well with SEO.
How is your SEO strategy going? Are you getting the ROI that you are looking for? Comment below or Join the conversation on our Facebook page and tells us what is or isn’t’ working for you!