This article is the sixth in our series “HTML Search Engine Optimization“. Over the next few weeks we’ll be explaining more about how to better optimize your web sites HTML code and how it can help your ranking in major search engines. In this series we will cover such topics as content, code, links, competitor research, website submission, and pay per click.
Search Engine website submission is how someone can tell a search engine that a website exists and often what pages are located within the website. Search Engine submission in itself should not be thought of as promotion, but rather laying the groundwork for success. Currently all major search engines such as Google, Yahoo!, and MSN/Bing all use web crawlers that scour the internet to index website listings. Because of this, website submission is especially valuable for websites that are new and websites that have have pages changed or added recently. Below we will discuss in more detail, Search Engine website submission and Directory website submission to help understand how taking several steps may help the future success of your website listing.
[quote]”93% of consumers use search engines to find and access content.” – Forrester Research[/quote]
Search Engine Submission
Having your website indexed in major search engines such as Google, yahoo!, and MSN/Bing is important; though not a standalone factor to a successful listing. When you visit the Google submission, Yahoo submission and Bing submission pages it is also good to take additional steps to insure success. Next you will want to have an effective, thorough sitemap and utilizing the Google webmaster tools, Yahoo Site Explorer and Bing Webmaster Center. Learning more about these steps for Search Engine submission will add to your search engine optimization (SEO) knowledge and online success.
Going straight to the source to submit a sitemap is always best. Without having a sitemap (in addition to effective navigation) Search Engine crawlers will have a hard time tracking down every page within your website. Sitemaps are used to provide a structure of an entire website, from top-tier pages down to PDF resources. The sitemap leads the search engine crawler directly to a page instead of having to discover pages by following links.
[quote]”57% of internet users search the web every day.” – SRI[/quote]
A sitemap is sometimes neglected during development and can lead to a lack of page indexing. If there are 300 pages but only 150 are effectively linked, you run a change of Google never knowing the additional 150 even exist! While a number of things can remedy this issue, a sitemap is a fast and efficient way. Sitemaps assist web crawlers in indexing websites for users to search.
XML sitemap sample code. Google provides the ability to generate a sitemap, one can be created manually using XML format or a sitemap creating website can be used. Sitemaps pass on information on all the pages on your site, which pages are most important to you, and when those pages change.
Google Webmaster Tools can be used by anyone with a website, no matter how large or small. The tools provide a free and easy way to make your website more Google-friendly. Before you can begin using Webmaster Tools, you will need to have an active Google Account. Once you have an account, go through a quick verification process to confirm you do in-fact own your website, and then you can get started. The below list about is a good overview of what you can expect with the Google Webmaster Tools. Once inside the Webmaster Tool you will have access to:
- View which of your pages are included in Google’s index.
- See any errors encountered while crawling your site.
- Find search queries that list your site as a result.
- Find out which sites link to your.
Yahoo Site Explorer can be used by anyone with a website, to provide insight into a website’s visibility in Yahoo!. The tools provide a free and easy way to make your website more Yahoo-friendly. Before you can begin using Site Explorer, you will need to have an active Yahoo Account. Once you have an account, go through a quick verification process to confirm you do in-fact own your website, and then you can get started. The below list about is a good overview of what you can expect with Yahoo Site Explorer. Once inside Site Explorer you will have access to:
- View which of your pages are included in Yahoo’s index.
- Find errors on your website to correct them.
- Explore all of your websites pages that are indexed by Yahoo.
Bing Webmaster Center can be used by anyone with a website, to give feedback on a website’s visibility in Bing. The tools provide a free and easy way to make your website more Bing-friendly. Before you can begin using Webmaster Center, you will need to have an active Windows Live ID . Once you have an account, go through a quick verification process to confirm you do in-fact own your website, and then you can get started. The below list about is a good overview of what you can expect with Bing Webmaster Center. Once inside Webmaster Center you will have access to:
- View which of your pages are included in Bing’s index.
- Discover potential issues with your website that will affect crawling.
- See backlink data about your referring links.
- Download data for the first 1000 results in a CSV file to analyze.
By submitting your website to industry specific, local and open directories you can increase visibility and enhance your link building strategy. As of 2008, Google noted that it has indexed 1 Trillion unique URLs. Every website on the World Wide Web is constantly competing for attention and submitting your site on online directories may provide some help. Even before many Search Engines grew in popularity, many users depended on directories to find their content and many of these websites hold a high pagerank to this day. Did you know that Yahoo! was at first a large directory that was a definitive guide to all websites worth viewing? Directories today are used to display refined search results listed by specific categories for users to browse. Online directory submissions will help you directly reach out to your target demographic and pull specific traffic to your website. In addition, such directories are usually ranked very high in search engines and will increase your links popularity. By having the added credibility of being added to a major directory it will help users realize that your content is relevant to their interests. Does your company need a better Search Engine ranking and increased traffic? For a customized Search Engine Optimization program, contact Taylor Digital today.