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Why You Should Shop Small Business Saturday

Why You Should Shop Small Business Saturday

Thanksgiving is quickly approaching, which means that Black Friday is also.  I’ve never been one to get up before the sun is up on Black Friday and go shopping, and this year, I may do it Saturday, Nov. 30, instead.  “Small Business Saturday” is a campaign dedicated  to supporting small, local businesses instead of giant corporations.  While corporations have a valuable place in our society, it is also a very good thing to give a nod to those dreamers, entrepreneurs, family-owned places of business.

While big corporations do fill a specific need, shopping at small, local business are a great way to support the economy, as well as the dreamers and entrepreneurs that are near and dear to our hearts.  Plus, your gift recipients will thank you for the one of a kind novelties under the tree this year that are often only found at small businesses and specialty stores.

In today’s blog, here are a few reason why you should #shopsmall on #smallbizsatruday if you haven’t decided to already:


  • Over 50% of employed individuals work for a small business. shop small com 300x300 Why You Should Shop Small Business Saturday


  • There are over 28 million small businesses in the U.S.


  • 65% of new jobs are generated by small businesses in 1995



  •  52% of all small business are run out of their homes


  • In 2013, the total revenue from non-employers (those employers with no one else on their payrole, turning in receipts for at least $1,000 annually) was $989.6 billion


  • In order for a business to be considered “small” it must make between $1 million and $9.9 million annually


  • 42% of the private sector payroll in the U.S. comes from small businesses

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  • During the recession, micro-businesses (1 to 4 employees) created a total of of 5.5 million jobs, while large businesses (those with greater than 500 employees) lost 1.8 million jobs.


  • 50% of all gross domestic product (non-farming) comes from small businesses


  • On average, small businesses produce 16 times more patents per year than large patent firms


Are you convinced yet? Not only do small businesses make up a large part of our economy, they facilitate creativity and inspiration among one another.  When we shop small, we contribute to growth of our economy, and pay money to the inventiveness of those who have ventured out on a limb.

Where to Shop

A great place to shop, is your own neighborhood.  Remember small businesses come in all shapes and size: from boutiques, to bakeries, auto shops and even dry cleaners.  So think outside the box:  is there a service one of these businesses offers that a family or friend needs?  Purchasing a gift card for these shops opens up gift possibilities even further.  If the shop doesn’t have a gift card option,  but you still want to shop there on Small Business Saturday, consider an early gift or scheduling service at a future date but taking care of the payment upfront.

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Most small businesses have readily embraced online sales and social media and will offer #smallbizsaturday deals or promotions.  And others, like many on Etsy,  will embrace the opportunity to meet their local shoppers face to face by hosting a trunk show. Be sure to check their websites to see what your favorite entrepreneurs are doing to help you #shopsmall.

This year, American Express is offering an incentive for businesses and consumers who partnered with them.  Log on to ShopSmallNow.com and when you spend $10 or more at any buisness listed with your American Express card, you will receive a $10 statement credit.

And, if you are a small business owner, both Bing! and Yelp are offering great deals on online advertisements this holiday season when you register as a small business premiere partner.

Being a small business owner myself, I more than understand what it’s like around the holiday season, and I would love to help you come up with incentives and proper online advertisements to help you get the word out and encourage people to #shopsmall.  Give me a call at 949-391-3333 ext. 701 to be sure your website is ready for the holiday shopping season.





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Images courtesy of American Express

Randy TaylorWhy You Should Shop Small Business Saturday