We love the work we do because we get to meet a myriad of clients and learn about different industries, products, and services. Each project we do is different, but they all have one thing in common: they all need the same, few things to succeed in the long run.
As the digital partner for our clients, we are in the business of making recommendations that will help our clients be more successful online. Here are just a couple that in our experience can make all the difference.
This isn’t a comprehensive list by any means, but we thought we’d let you in on two factors that are absolutely key to the success of your digital presence:
You Need a Care Plan
There are many digital agencies that manage website needs for clients on an “ad-hoc” basis. Meaning, clients come to the agency when they needed something to be fixed. With this method, you can meet some great clients, and have a diverse portfolio to show for it. But in in doing this, we believe that agencies aren’t serving the client as well as they could.
In this scenario, the client probably has smooth sailing for quite some time. Then suddenly their page needs an update, or something goes wrong-which, is inevitable in the digital world, or the world of anything for that matter. Then what do they do?
For small business clients, they don’t have the budget or the resources to do an emergency fix. So then they are left with a website that is functioning below par, or sometimes not at all. Since websites are designed to bring in clients and customers, if the site is not working properly, then the business will suffer.
Instead, we offer Care Packages for all of our clients that help eliminate this problem. They are designed to keep the bugs out before they enter. In giving our clients these care packages, we accomplish the following:
- Weekly updates of all of the client’s website software (including any third-party extensions) to make sure it is operating on the latest versions and is secure.
- Daily and weekly backups of the client’s website and database files and storage on our secure offsite servers.
- Uptime monitoring to make sure the site is actually online and available to use.
- Content management updates and formatting of content to make sure the look and feel of the site is consistent with your brand style guide and aesthetic.
- Search engine best practices such as placing “alt” text tags on all images and within metadata.
- Broken link check to make sure no broken links exist on the site (search engines do not like broken links).
Content Marketing and SEO Go Hand in Hand
Besides a website that is running smoothly, the other success factor is optimizing one’s site for the best results in search engine queries and overall traffic report. This is accomplished will well thought-out Content Marketing and SEO strategies.
Content Marketing and SEO fall into two categories: things you can control and things that you can’t control. For example, you can control having good, fresh, content, but you can’t control who reads it. You can control the keywords on your website, but you can’t control the exact place you have in SERPS. First and foremost, it’s our job to address the things that can be controlled and then work to influence the space of the areas we can’t control.
How do we do this best? We combine our strategies into one, integrating ideas from both strategies, combining our best efforts for the highest ROI. In doing so, we’ve been able to pinpoint three main areas that yield the best long-term results:
Content: An SEO strategy that focuses on keywords is good, but if your content isn’t well-written or worth reading, then keywords won’t make a difference. Keywords will get people to see your content, but well-written content will keep them reading and sharing.
Keywords: A content strategy that produces excellent content is key. But if this content isn’t optimized with keywords that are crucial to people finding your brand, then no one will ever see this beautiful content you’ve written.
Social media matters:. Social media presence is key because it actually has the ability to positively (or negatively) affect a client’s rank in Google search results. The real sweet spot is when the well-written content and the correct keywords are in place get to be pushed out to the masses via social media.
With all three of these pieces in place, we can successfully drive engagement and brand awareness. When one of these pieces is missing, the ROI is not optimal. SEO and Content Strategy will serve you best when they work together. That’s our story and we are sticking to it.
In the upcoming weeks, we are excited to share about some of the clients we’ve made new partnerships with, tech issues we think you want to know about, plus anything else that we are up to in the digital sphere.
But first, let me ask you: what have youbeen up to? What digital pain points are you experiencing in your day-to-day? We are on social media and we would love to hear from you. Better yet, I’d love to have you the in our offices, meet your team, and hear about your digital journey. Contact Lisa Thomas, Director of Business development at firstname.lastname@example.org