The money allocated to your marketing budget is precious and precise, and we know that. And while we weren’t there for your annual budget meeting, we’d like to humbly suggest you factor in the following advice: If you are going to spend advertising money, spend it with Facebook Advertising.
We all know that Facebook seems to have a monopoly on the whole social media game, and in this case, things
Sometimes, you gotta play the game if you want to be in the game. Here’s everything you need to know about Facebook Advertising and why it’s the best way to reach your audience and expand your customers:
Expand Your Reach with Facebook Advertising
Facebook acquired Instagram for a small $1 Million back in 2012, but kept both platforms to function as separate entities, except for a few minor integrations, one of which is the advertising side of the business. When a brand decides to advertise with Facebook, they will go through Facebook Business Manager. Advertising through Business Manager, will allow the reach expand to a much larger scale by extendinging beyond Facebook to encompass Instagram as well. Of course you can turn this feature off, but being able to manage a promotion on both networks through a single, easy-to-use platform is a no brainer.
And now, Facebook offers Audience Network, an innovative, versatile approach to reach a entirely new set of potential customers. By expanding into other mobile apps, Audience Network brings the power of Facebook ads, including customization and prime placement, to the Facebook platform. This type of advertising is unparalleled when it comes to social media advertising– we would all be missing out on a huge part of the pie if we fail to participate.
Facebook Audience Targeting
Not only will advertising on Facebook get your ads incredible reach, but it will also get you the most specific reach of any ad platform out there. The main audience targeting categories are:
- Interests for everything you and your brand are about (and here’s a great guide on how to identify them).
- Online buying behavior targeting
In addition to these categories, Facebook possesses one of the most powerful targeting functions: Lookalike Audiences. And it’s an efficient time-saver. You can create lookalike audiences to locate people who share traits and interests similar to a particular audience group that you’ve previously assembled. A winning strategy is to create your Lookalike Audiences based on those users who have previously converted. But that’s not all that inspires us. Lookalike Audiences can be created based on
- Website visitors (thanks to the Facebook Pixel Tracking)
- Those who engage on social profiles
- Email lists
- And those who have converted in prior ad campaigns
Lookalike Audiences have enormous untapped potential for all types of ad campaigns. Targeting specific audiences based on their already vested interest in your brand keeps them interested and conceivably target them at the exact right spot in the buying cycle.
Facebook Interest Targeting
If the massive reach and specific targeting isn’t enough for you to create a new excel spreadsheet with a Facebook advertising line item, then perhaps this will do the trick. Interest targeting takes the massive potential reach plus the benefits of audience targeting and combines them for a massive impact. While the aforementioned tactics focus on visitors who are already interested in your brand or product, Interest Targeting allows you to break into a brand new market, while giving your competition a run for their money.
You know your brand and your platform the best, and you also know your competitors. By leveraging this information, you can target other new fans and followers as a way to get your product or brand in front of their loyal eyes. This is not only opportunity, but it’s smart marketing.
Spending your advertising dollars on Facebook will not only get your results in the platform, but off it as well. In addition, it will save your time and money in the long run because you will be able to quickly and easily target unique groups, even your competition’s fan and followers. If your spending budget is already allocated, it is never too late to go back to the drawing board. Hiring a digital agency like ours will help you allocate your marketing funds to the best places that will drive the biggest results. Contact us today so we can help you succeed online.