United Way’s OC FREE Tax Prep provides free tax preparation services to the low-income community, and conducts outreach and education, raising awareness-of and access-to tax credits. These efforts result in money returned to our community, often bolstering a struggling family’s ability to provide for their children, as well as stimulate the local economy.
United Way needed a microsite for users who wanted access to their OC FREE Tax Prep that was reliable, user-friendly and intuitive. Due to the diverse demographics in Orange County we wanted to be sure to offer anyone and everyone access to this service. To this end, the site is translated into 5 different languages. In addition, we set up a PPC campaign to drive people to the site based on keywords. This is a great way for new site visitors to learn of the OC FREE Tax Prep service that may not have otherwise known about it.