The Pacific Marine Mammal Center came to us for a need of a new web presence that exemplified the nature of their mission. The Pacific Marine Mammal Center rescues, rehabilitates and releases marine life that is need of help. This is serious work, but the marine life are playful, endearing, and the reason that many to the center and help support this worthy cause. Their new website needed to reflect both the seriousness of the situation, as well as the playful and inviting nature that the marine life offers.
In order to accomplish this, our team designed a sleek website with a professional color scheme, clearly defined navigation, and a detailed sitemap. These user-friendly details are imperative for the user to find what they are looking for and making it easier for the user to get involved in rescuing marine life. However, we balanced out the serious nature of the design with fun-filled elements such as dynamic videos of the marine life, compelling photos of hands-on exhibits the Center offers, as well a a direct link from the homepage to the Center’s live web cam! With so many philanthropic opportunities, we made sure that every photo, navigation link, and the site’s overall structure made it seamless for each and every visitor to get involved.