Is Your Site Generating Leads?
While most websites desire to generate leads, not all website do so. Unless your focus is solely on selling products and services, the main goal of your website should be lead acquisition. Lead Generation is an art that takes time, patience, and skill.
If your site isn’t generating any leads, then it’s acting merely as an electronic brochure. When your site doesn’t encourage interaction, your customers are merely browsing your site instead of engaging in conversation. This is a great way to loose a perfectly warm lead.